Strategies to Reward your Best Customers When you Own a Dollar Store
How to Open a Dollar Store Quickly
Those who own a dollar store soon learn one of the important secrets of success. That secret is your loyal shoppers are like gold to your business. This important group of shoppers who routinely come into your store and always spend money when they are there create a foundation for the dollar store sales you make. They signal which dollar store merchandise will bring others into your store time and again. The dollar store sales you make to them every month boosts sales much closer to achieving profits for your business. They are the foundation that helps to make sure you have revenues to cover the monthly dollar store costs for your business.
So why do many entrepreneurs who start a dollar store tend to just assume being open for business is reward enough for these all important shoppers? Why don’t they do more to recognize and reward them for their loyalty and spending? Why don’t they do more to pay back these critical customers?
For most who own a dollar store there isn’t the feeling that anything needs to be done. After all, the majority of shoppers coming and going have exactly the same needs and wants. Sure their loyalty and spending are appreciated. Yet they feel with the great values found in their dollar store there shouldn’t be the need to offer anything more. After all the dollar store merchandise will keep selling even if a customer or two were to stop shopping. In fact it probably wouldn’t even show that much of an impact to total dollar store sales.
Don’t join this group. While retaining these critical shoppers doesn’t need to cost all that much they must be retained by your business. After all, in addition to all of the dollar store sales made to them, this is the group that likely provides the greatest amount of word of mouth advertising for your business. This is the group that spends money for dollar store merchandise and then helps you build dollar store sales higher with the new shoppers they bring into your store.
Focus your recognition of this group of shoppers in three major areas.
· First provide an outstanding shopping experience each and every visit. This starts with a friendly ‘hello’ greeting and it ends with a ‘thank-you’ send-off. Make sure your store is always clean, organized and well-lit. There should be soft easy-listening music in the background.
· Second is to always carry the basic needs these shoppers want and need. Ask for inputs about the dollar store merchandise they seek. Whenever possible carry those items. Never allow them to run out. And add new, different items as they are requested.
· Third is to provide rewards for the dollar store merchandise they purchase. This starts by offering super bargains on one-time purchases other dollar stores do not carry. From there options include ‘frequent buyer rewards’ or ‘monthly discount days’ for meeting certain spending requirements and/or ‘free items’ in exchange for points earned when spending in your store. The options are almost endless.
Remember your most loyal customers. Take care of them and they will take care of you when you own a dollar store.
To your success when you own a dollar store!
About the Author
Are you interested in starting a dollar store? Visit http://www.openingadollarstore.com for more information.